Traffic But No Customers Elena runs a small, mostly self-taught skincare line called Birchmark, sold entirely through her own website out of a rented studio space above a laundromat. About a year ago, she reached out to me in what…

Marketing Experiments With Almost No Budget Priya bought her taco truck, a rusted-around-the-edges 1998 step van she renamed Salt & Lime, with almost every dollar she had. She told me this sitting on the truck’s back step during a dead…

Customer Questions Ravi runs a small bicycle repair shop wedged between a laundromat and a taqueria, the kind of place with one glass door that sticks in humid weather and a bell that hasn’t worked since before he took over…

AI Without Robotic Marketing Last spring, a client of mine — a small independent bakery called Miller’s, run by a woman named Dana who took over the shop from her father — sent me a screenshot that stuck with me…