Everything You Connect to Your Home Network Is Potentially Dangerous Connecting smart speakers, cameras, TVs, door locks, and light bulbs to your home network is dangerous because each new device gives attackers another chance to find and exploit vulnerabilities. Once…
Enterprise AI shows up on slide decks ready to change everything. But too often it falters long before it starts changing anything. Algorithms aren’t usually the problem. Poor strategy, messy data, unrealistic expectations and lack of operational follow-through are. Why…
Emotion Wins the Attention Race… Why Emotional Why’s Convert Better Than Logic in B2B Ads Pros do not pull out spreadsheets first thing in the morning. Instead, they wake up with a feeling that something is wrong, urgent, risky, uncertain,…
What Predictive Analytics Helps Marketers Do Predictive analytics applies historical data, statistical modeling, and machine learning to forecast what is most likely to happen next. For marketers, predictive insights might include which customers are most likely to convert, which channels…